Location: Bengaluru, Karnataka
Project Type: Retail Interior Design & Execution – Sealy Mattress Showroom
Carpet Area: 1,500 sq. ft.
Budget: ₹25 Lakhs
Project Overview
The Sealy Mattress Showroom is a contemporary retail environment designed to reflect
clarity, comfort, and brand identity through a restrained minimalist language. Located in
Bengaluru and spanning 1,500 sq. ft., the showroom was envisioned as a refined customer
experience space where product display, spatial flow, and brand presence work cohesively.
The design approach focused on achieving visual simplicity while ensuring functional
flexibility for display layouts, customer interaction zones, and circulation. Careful planning
enabled the creation of a welcoming retail atmosphere that supports both product
engagement and operational efficiency.
Spatial Planning & Retail Experience
The layout was developed to guide customers through a clear and intuitive journey across
product categories. Display zones are structured to maintain openness while allowing
adequate spacing for mattress exploration and consultation. Circulation pathways were
carefully aligned to encourage movement without congestion, ensuring a comfortable instore experience.
Functional planning also accounted for staff interaction areas and storage integration,
allowing seamless retail operations without compromising visual clarity.
Material Palette & Interior Language
The showroom follows a minimal yet expressive material palette centred around birch
plywood, black metal elements, and grey textured wall finishes. Birch plywood is used
extensively in combination with standard plywood to balance durability, cost efficiency, and
design coherence. Black metal framing introduces sharp definition and structural character,
while rafter details add subtle architectural depth overhead.
This combination of materials creates a contemporary retail environment that feels warm,
refined, and aligned with the brand’s premium positioning.
Brand Integration & Custom Elements
Branding is strategically embedded within the spatial framework through display backdrops,
signage integration, and feature walls. Custom-designed display systems using birch ply and
metal detailing provide a consistent identity across the showroom while supporting flexible
merchandising.
These interventions ensure that the Sealy brand remains visually present without
overwhelming the minimalist design narrative.
Overall Experience
The Sealy Mattress Showroom demonstrates how thoughtful retail design can balance
minimalism, brand identity, and functional planning. Through disciplined material selection,
clear spatial organization, and integrated branding, the project delivers a showroom
environment that is contemporary, inviting, and operationally efficient.